SHINY THING$ 0190 ✨👜

At Rally, we often let the assets on the platform tell their own story… though we do try to add some entertaining context to the plot when we feel like theres more to tell. 

With the upcoming Sotheby’s auction of the original prototype Hermès Birkin Bag, and with Birkins being one of the earliest categories we launched on Rally, the story has too much intrigue not to dig a bit deeper. 

Before it was a status symbol or a social media talking point, the Birkin was just a sketch on an airplane napkin, born from a chance encounter between Jane Birkin and the CEO of Hermès. Before we launch into the media frenzy and potential bidding war to come in July, we’re resurfacing one of our favorite deep dives: How Hermès Made an Icon. It’s the story behind the bag that became a cultural phenomenon, told with the detail it deserves in an original production from the Rally team. 

We can promise you’ll leave entertained with some untold stories to bring to the group chat.

Watch the full video below 👇

Until next week…