SHINY THING$ 0164 ✨

You’re about to get bombarded with “Happy New Year!” year-in-review emails from every company that has your email address. Most of them are actually just engagement hacks to get you spending money. 

We don’t want to do that, so we’re going to keep it light this weekend, in the 164th installment of Shiny Thing$…

We didn’t shut up about a Stegosaurus for the better part of 2 months as we got set to release STEG: an IPO for a full Stegosaurus Skeleton that is still in the final phases of excavation. That IPO became fully oversubscribed by $1M+ in the one week reservation period prior to open — our attempt to make the distribution of shares as fair and orderly as possible. As such, we had to push the public open back a few days and get creative by opening up additional shares from our anchor institutional shareholders. 

So here’s what happened…

On Christmas night and the coinciding first night of Hanukkah, with a small allocation that we were able to secure from those anchors, we finally opened the Steg IPO publicly for anyone who hadn’t gotten a reservation.

Upon open at 7PM, those shares were essentially gone. One refresh of the app and the largest IPO in the history of Rally - $13,750,000 in share value - was fully sold in the quickest public sell out we’ve ever witnessed. 

The good news - if you reserved shares, you’ll be getting a confirm in the coming days and you will be receiving your FULL share purchase.

We realize now that we need to make some updates in the early access rollout along with updating the way we utilize the new reservation system, and this is now a focus of our team to ensure every Rally user (particularly those who have the conviction to lock in shares as early as possible) are rewarded for that participation.

The STEG offering by the Numbers:

• Over 1,300 investors

• $1M+ oversubscribed as of Monday 12/23

• IPO nearly 60% comprised of first time investors on Rally

• Avg. first-time investor spend of nearly $1000 (record high)

• Over $1.3M in new cash deposits during the reservation period

• 3X increase in daily users and trading volume 

…and on top of all of that, an incredibly diverse investment pool that spanned individuals from age 19 up to 78, and an investment size that ranged from $68.75 to hundreds of thousands of dollars for individual investors. 

We say all of this to highlight the incredible power of community when an experience is truly novel, and thats our “Year in Review” takeaway.

We continue to be incredibly grateful for our community — the day-ones and new names & faces — and our mission in 2025 is to bring more offerings the likes of STEG, and more exit optionality for existing assets with a focus on outsized realized returns. 

If this $13.75M instant sellout is any indication, the market for great offerings is certainly alive and well. 

We’re going to start the year with a Dino-themed giveaway on Twitter, then stay tuned for new retail locations, new IPOs, new exits, and new energy that we pledge to bring to the Rally community every day in 2025. 

Enjoy the days, weeks, and the year ahead… let’s make it count. 

✨ Until Next Year…