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- SHINY THING$ 0160 ✨
This week is an important anniversary for Rally.
It marks the day we “officially” launched on Thanksgiving of 2017, when we quietly opened a Ferrari Testarossa IPO right around 4pm on November 23rd, then followed up with a soho popup for Black Friday weekend.
The plan was simple - we didn’t have a marketing budget and we weren’t entirely sure what type of users would actually download this brand new unproven app to invest their hard earned money (in classic cars, of all things). So we had to figure out the best way to create word of mouth.
Thanksgiving seemed perfect.
You get families all in one place, usually in a pretty decent mood, right before the biggest spending holiday of the year. We picked the late afternoon launch time with the hunch that everyone would have just been finished with dinner, and waiting for the second football game to start.
Somehow, it worked — and in an odd turn of events likely triggered by Bitcoin, it has now become a sort of tradition to talk about the newest financial product or investment on Thanksgiving. Ever since that first dinner-table convo about Rally kicked off this business 7 years ago, we’ve launched an IPO on Thanksgiving each year as an ode to that first public offering on Rally.
But, alas, this will actually be the first year we break tradition with no new offering (😔) as we prepare for the most ambitious IPO in our history with the $13,750,000 Stegosaurus Skeleton launching in December.
Maybe that will start a new tradition… who knows. But thats the interesting thing about traditions — there’s always a chance to create a new one from scratch and build on it year over year for the next generation.
With that in mind, we decided to use this, the 160th installment of Shiny Thing$, to showcase tradition over the years in a set of vintage images that bring the holiday tradition to life, with some names, faces, places, and objects that have been a part of Rally over the years.
But first, a word from our friends at Ryse…
This Smart Home Company is Growing 200% Month-Over-Month
Ever thought the smartest part of your home could be your window shades?
Meet RYSE, the company transforming ordinary blinds into cutting-edge smart home devices. With 10 granted patents, a major win against copycat sellers on Amazon, and products already featured in 127 Best Buy locations, RYSE is scaling rapidly in a market growing 23% annually.
And they’re just getting started. With 200% month-over-month revenue growth, international expansion on the horizon, and partnerships with retail giants like Home Depot and Lowe’s, RYSE is poised to redefine home automation.
Now, for just $1.75 per share, you can invest in this fast-growing company and be part of the smart home revolution.
Until Next Week…