SHINY THING$ 0133 ✨

This coming week on Rally, we begin releasing details on a first-of-its-kind IPO of photomatched game-worn memorabilia from one the most important and most pervasive names in the history of sports and culture. It’s an offering we’ve been working on since the start of 2024, but the real story starts 39 years ago…

Every 90s kid, at some-point, wanted to become a professional athlete.

In any sport of any kind, that will happen for less than 1% of the population. When it comes to basketball, the odds are the slimmest of any major sport - less that .03% of all high school and college basketball players will ever step foot on an NBA court. The chances of ever holding a single significant NBA record once drafted are unimaginable - you have a better chance of being struck by lightning while cashing a winning lottery ticket. It just doesn’t happen…

Enter LeBron James - an athlete who has been in the spotlight since high school, but has consistently been amongst the biggest draws for fans and the most consistent athlete of his generation. He hasn’t just defied the basic odds of “making it” - every single day he steps on the court, he’s doing something no one ever has before.

In a few short months he’ll be 40 years old, and yet he’s still dominating at an age when most pro athletes are either clinging to relevance on the bench, or well into their second career. 

The NBA’s all-time scoring leader with 40,000+ points. 1,000+ straight games scoring double-digits. Most All-Star Appearances. Most All-NBA selections. Most playoff wins by any player in NBA history. 4 MVP awards. 4 Titles. The greatest scorer in basketball and arguably pro sports history.

In an age of social-media-everything, he’s played his entire NBA career without a single credible allegation of any wrongdoing on or off court, and yet he’s still one of the most polarizing athletes of all time. He’s broken nearly every record. He’s supported entire cities as the star attraction, and delivered an economic boost to every visiting arena he steps into. He’s changed the league and the way we watch and play basketball, forever. And he’s not quite done yet. 

No matter what you think of him, we’re quickly approaching the end of something that we’re never going to see again. Ever. 

With that in mind, when we began sourcing our first ever offering of multiple game-worn moments for Rally, LeBron was an easy choice - an athlete that provides the opportunity for more legacy-value to be added with the potential for more records, on-court moments, and championships, and a name that has proven to drive momentum and 6-figure prices (as noted by the most recent LeBron game-worn jersey sale via Sotheby’s NBA Auction this past Thursday, doubling initial estimates and leading all sales). Paramount to the process was ensuring that the jerseys we selected were air-tight when it came to provenance, authentication and photo-matching, which we were able to ensure with the help of MeiGray and assets that in many cases were sourced directly from the Lakers organization. 

With all of these factors in mind, we’re happy to present The King Collection - a curated set of photomatched game-worn LeBron James jerseys that we believe will stand the test of time.

The first release of this collection is a 10 jersey set representing meaningful moments through Lebron’s tenure as a Los Angeles Laker. In the future, we will have the opportunity to add additional jerseys to this collection, allowing first-release investors a first-look to add shares in new jerseys to their position pro-rata. This structure also allows us to exit jerseys in batches or individually when opportunities to realize returns arise via either direct sale, or with premier auction partners as we’ve done in the past with success. 

This IPO, priced at $10 per share, will open in the coming weeks, with Early Access available to certain groups on-platform. To ensure details are available for each individual jersey, we’ve prepared a full investor memo, and to ensure all data is presented in the most efficient and up-to-date manner we worked with the team at Altan Insights to create a comprehensive LeBron James Memorabilia Market Report. Both are now available below.

As the saying goes, “you don’t know what you’ve got until its gone,” and it seems with each season we’re quickly approaching that moment. Before the King hands the crown to the next generation, you’ll have the chance to add a piece of his legacy to your portfolio. With just over 110 photomatched game-worn LeBron jerseys having ever publicly traded hands, the chance to own collections like this may not exist for long. For more information on this offering and any of the offerings on Rally, you can reply directly to this email. 

Much more to come this week. 

Until Tuesday…